The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
The most brilliant advertising campaign of all time – VISIT THE
De Beers, a diamond is eternal - NOW Village
De Beers Revives Iconic 'A Diamond Is Forever' Campaign, Says Will Not Sell LGD Engagement Rings - India's leading B2B gem and jewellery magazine
A look back to when De Beers changed the rules of engagement | Marketing | Campaign Asia
The History of Engagement Rings
Diamonds Are Not Rare, They Are Just Expensive | De beers Diamond Marketing Strategy – Feedough
Engagement ring - Wikipedia
My favourite ad of all time: DeBeers 'A diamond is forever' from 1938 onwards - Mumbrella Asia
Forevermark Journey Three Stone Diamond Ring | Knar Jewellery
De Beers myth: Do people spend a month's salary on a diamond engagement ring? - BBC News
The short history of the diamond engagement ring
De Beers myth: Do people spend a month's salary on a diamond engagement ring? - BBC News
De Beers' most famous ad campaign marked the entire diamond industry | Theeyeofjewelry.com
How Americans Learned to Love Diamonds - The New York Times
Daniel Murray on X: "In the mid-1940s, only 10% of engagement rings had a diamond. By the end of the 20th century, more than 80% of rings had a diamond. How? In
De Beers Turns Away From Lab-Grown Diamond Engagement Rings
How Diamonds Became The Rock Of Love — NoLie Communications
Top engagement ring designers: international edition | The Jewellery Editor
1948: De Beers 'A Diamond Is Forever' Campaign Invents The Modern Day Engagement Ring | The Drum
De Beers' History | Engagement Ring Origins - BAUNAT
A Diamond Is Forever' Is Back Again, Backed by $20M | National Jeweler
How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
DB Classic oval-shaped diamond ring | De Beers UK
With Grandma's Ring, I Thee Wed' - The New York Times