…Josh Sankey, will embark this week on a promotion for the Oscar Mayer division of Kraft Foods that is being called the Great American Bacon Barter. The promotion includes a Web site, baconbarter.com; social media like Twitter; and a public relations campaign.
Mr. Sankey’s trailer will be filled by Oscar Mayer with a ton and a half of its new Butcher Thick Cut bacon, which he is to trade for food, fuel, a place to spend the night and anything else he might need during his trip from the New York area to Los Angeles, by way of a route that is to include what Oscar Mayer executives describe as bacon-loving locales like Charleston, W.Va.; Louisville, Ky.; Chicago; and Council Bluffs, Iowa. [Oh, please, please include Birmingham too! You’ll be greeted like a king! – j]
(Via you know)