I still say that PETA is a very well-funded practical joke. Now they’ve started a campaign to call fish “sea kittens” so they’ll seem more cuddly and less edible. How could that not be a joke? I kind of want to buy a tshirt myself. And as Ed Morrissey says, there might be unexpected blowback:
Changing the name to “sea kittens” won’t make them any less tasty, or
for that matter, any less slithery and slimy, either. It might give
people a few ideas about land kittens that PETA may not like, however.
Apparently, PETA has been carrying on this campaign in China for years.